4 Layers of Marketing Roadmap

👋 Hey, this is your weekly go-to marketer's newsletter. I help you grow faster (and better) with proven marketing systems.

Most marketers build their roadmap backward:

- Jump straight to tactics

- Run operations without systems

- Chase growth without clear goals

Here's a framework I use to ensure marketing success from the ground up:

🪐 MASTER these 4 layers of marketing roadmap:

1/ Marketing Goals

Focus on the big picture & define your North Star:

2/ Marketing Strategy

 Who you're targeting, how you position & unique value you deliver:

3/ Marketing Systems: Build infrastructure & tools to power MarTech operations:

4/ Marketing Tactics:

Be creative and consistent. Experiment with different tactics to drive results:

💡 You never fix tactical problems with tactical solutions when the issue is strategic. → Most marketing failures happen when teams rush to tactics (Layer 4); without building strong foundations in the first three layers.

What Layers are you struggling with?

PS, Follow me on LinkedIn for daily marketing tips, frameworks, & insights. Happy Growing,

George Khoshtaria / Growth Marketer & Strategist